You work for Apple in the marketing innovation department – your task – is to identify a market opportunity and develop a pilot marketing plan to launch the new product in a test market in the USA. A pilot marketing plan allows you to test your plan in a small market prior to a national roll out. There are important things to consider as the plan is created.Is the marketing idea valid?What is unique or distinctive about the product that separates it from competitors?Does a viable market exist for the product?Is the target market large enough, accessible, and capable of purchasing your product?Are the financial projections sound?Is the management team competent?How will investors get a return on their investments?Write a brief but informative description of your product, including the following: A description of the product/serviceMarketing goals Who a typical customer might beFor This or a Similar Paper Click Here To Order Now
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